By BOB MONTGOMERY, WSBT Radio Group
2:34 p.m. CST, January 18, 2012
Da da da…da da da. You know, it’s hard to put music into words.
But there’s a really good chance you either know the ESPN signature sound or have heard it before even if you’re not a sports fan. That’s because ESPN is the most recognizable brand in all of sports. When you factor in Notre Dame football and men’s basketball and WSBT, the brand dominance for sports fans and news followers can’t get any bigger in Michiana.
That’s why Newsradio 960-WSBT is excited to announce we’re now an ESPN Radio affiliate. We’re proud to give our listeners and our business partners a dominating experience on the air with the strongest local news and sports programming along with the strongest national sports product bar none.
We’re starting with ESPN sports in the evenings and some on the weekend. As we work out of some of our other contracts, you’ll hear much more ESPN Radio on Newsradio 960-WSBT.
You will continue to hear the great local programming that’s made Newsradio 960-WSBT the radio station it’s become over many years. With the addition of ESPN Radio, we hope to be able to capture an underserved segment of the Michiana audience and see big ratings and revenue growth into the future.